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All By Students (ABS) Notebooks : ウィキペディア英語版 | All By Students (ABS) Notebooks
All By Students (ABS) Notebooks is a college marketing company that partners with universities across the United States to spearhead a free school supplies initiative for students. Their flagship product, a free multi-subject notebook, is given to university students at the start of every semester. Full-page advertisements act as subject dividers that offer further discounts, thus subsidizing the notebooks for students. As of January 2009, the following brands have participated: 3M, AT&T, Blackberry, CDW, Dell, Dr. Pepper, STA Travel, Discover Card, Ford, GEICO, General Mills, ice.com, Idearc, Kraft, Monster, My Rich Uncle, P & G, Palm, RealNetworks, Saturn, Sears, STA Travel, NBA, Unilever, Vault.com, Volvo, Warner Bros, Western Union, Wrigley, and Yahoo. The notebooks are designed to reflect the brand of the school distributing by adopting their colors and logo. The first eight pages include college-specific information such as campus maps, important telephone numbers, and academic calendars. ==Beginnings== ABS was founded in 2006 by two students studying at the Kellogg School of Management at Northwestern University. Their goal was to channel brand marketing dollars to products that benefit students and enhance the college learning experience.〔http://media.www.dailynorthwestern.com/media/storage/paper853/news/2007/01/11/Campus/Kellogg.Alumni.Fill.Student.Need.With.Free.Notebooks-2626044.shtml Kellogg Alumni Fill Student Need With Free Notebooks〕
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「All By Students (ABS) Notebooks」の詳細全文を読む
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